Archive for Blog Posts
Facebook Posting Techniques that Really Work
Posted by: | Comments
There’s a fine line between a scientific approach to marketing on Facebook and a haphazard shotgun approach. For those of you who prefer not to “point and shoot,” a new study from a San Francisco-based social media strategy firm offers an in-depth analysis of the top 20,000 Facebook Pages and up to a quarter million posts in an effort to determine the most useful posting techniques.
In the just-released report called Engagement and Interaction: A Scientific Approach to Facebook Marketing (link opens a PDF file), Momentus Media. provides answers to the seven most frequently asked questions by Facebook page administrators:
1. When’s the best time to post? While weekends and off-peak hours from 2pm to 5am are the times when page admins are least likely to add a new post, those are the posts that receive the highest interaction rates. Thursdays, on the other hand, shoulder the highest number of postings during the week and the lowest interaction rate. And since a high level of postings results in a lower interaction rate from users, it only stands to reason that posting in off-peak hours means you’ll gain more interaction from fans.
2. How many times should I post per day? You’d think too many posts would offend your followers but the report suggests frequent posting increases interaction. As you might suspect, fewer posts reduce the chances users will see them. And while unsubscribe rates go up after three posts per day, they level off at higher frequencies. The secret is to find that balance between optimizing interaction and managing unsubscribes, which is going to be different for every business.
3. What type of content elicits the most interaction? By far, photos generate the highest interaction rate for the six varieties of content, with status updates ranking No. 2. Others — in descending order — include video, music and links. The fact that links are at the bottom is interesting, considering they are posted the most often. Photos rank at the top because they’re visual, easy to digest and they elicit emotion.
4. Should I ask fans to Like or Comment on my posts? Absolutely. Just by taking advantage of a “Like” call to action boosts your interaction rate by 216 percent. Momentus Media analyzed 49,266 Page posts, comparing interaction rates for posts with “Like” and “Comment” calls to action and those without. And while only 1.3 percent of status messages had a call to action attached, those who used “Like” or “Comment” showed a huge boost in interaction rates.
5. Should I ask my fans questions? You’d think that by asking questions you’d get a better interaction rate, but such is not the case. However, Facebook page admins looking to achieve the highest comment rate should pose questions and then directly ask for fans to reply with comments.
6. How long should my status messages be? According to this study, size does matter. While there’s a higher posting rate for shorter posts (especially those that stay within the 140-character limit for cross-posting purposes on both Twitter and Facebook), interaction increases as the length of the status message increases.
7. How long do my messages remain in the Newsfeed? In the first hour of a Facebook status update, half of the users who will click on the post will have done so, with 90 percent of the clicks occurring within nine hours of the post going live.
What’s your best strategy for boosting interaction with your company on Facebook? Leave a comment and let us know.
Click Here Like Us on Facebook
Click here to find out more about obtaining a Cash Advance for your business
Financial Ratios for a Healthy Business
Posted by: | CommentsBusine
ss owners often use financial ratios to break down the information on their financial statements. Financial ratios are a management tool that allows owners to measure their company’s performance. Ratios create a financial benchmark business owners can use to compare their information to a competing company or the industry standard. Small businesses with higher ratios often indicate better operational performance than companies with lower ratio benchmarks. Business owners can also use financial benchmarks to determine where business operations need improvements.
Liquidity
Liquidity ratios measure a company’s ability to meet short-term financial obligations. These ratios usually involve a company’s current assets and current liabilities. Current assets and liabilities are financial items used in less than 12 months of business operations.
Why Companies Sponsor Sweepstakes
Posted by: | Comments
Who Is The Real Winner???
Today there are increasing amounts of sweepstakes online they happen everyday. The hook is the sweepstakes winner obtains some pretty cool desirable stuff. What most people don’t realize there is a complete marketing plan behind the sweepstakes. The question here is Why do companies do all of this work to sponsor these sweepstakes on a steady basis just to give away merchandise?
–
1. Building Email List
When you register for the sweepstakes, the form always asks for your email. This isn’t just to notify you of the results; it’s to email you newsletters and advertisements. Because of this contest, that company now has a huge, solicited list of potential leads to email.
2. Researching Market
Often to register it asks you to fill out a quick form. This has nothing to do with the contest in most cases, but is used as market research. Now the company knows more about their market easily.
3. To Retain These New Leads
Companies can strengthen the relationship between customer and company by offering sweepstakes. You are interacting with the company, receiving their products, and thinking highly of them.
4. Develop Branding
Fun, family-friendly contest just encourage how reliable and honest your company is. Word-of-mouth (WOM) marketing is growing more and more thanks to social media sites like Facebook, twitter, blogs, etc. The sweepstakes creates “buzz” for the company’s reputation and products. Branding is a tool used in customer acquisition marketing, aka gaining leads.
5. A method to develop advertising content
If a contest asks you to take a photograph, write an essay or write a recipe, you may see your submission in their company’s advertisements. Instead of paying a lot of money for a marketing agency to write this material, they’ve just received it for much less.
6. The Company now can get you to sample product
If you win, they usually let you sample their product or have it for a specific amount of time. Well after that they hope you will like it and keep buying it and also think highly of their other goods.
7. Best of all it Drives Major Traffic to their Website.
To sign up for the sweepstakes, you must go register on the company’s website. This drives more traffic to their website and increases their page rank on search engines. Also, you might get drawn in by a product or service while you’re on the website and go spend money there.
Stay Update Like Us On facebook
We welcome Huddle Up Sports Bar
Posted by: | Comments
Great Ideas and some Capital make all the difference
We wish Mark all the success. We spoke with Mark about his thoughts on marketing and his visions for growth and proceeded to help him with the process. We love his concepts and we are there for him every step of the way. Go for it Huddle Up and Mark. Watch the Huddle Up Video Below.
How to Stop Stress in 60 Seconds or Less
Posted by: | Comments
Five quick ways business owners can avoid overwhelming stress.
Running a small business can require managing difficult situations every day. From funding issues to prickly customers, entrepreneurs have to solve problems all day, and the stress of it all can lead to burnout or worse. Instead of sliding into overwhelm, consider these stress-busting tactics to take it down a notch — all in just 60 seconds or less.
Follow this link for some answers Click Here
